Building your email list is the most important marketing strategy you can employ. It lets you interact directly with the potential audience and build a relationship with them.
Before starting to build your email list let's first talk about why an email list is so important.
Email is the most direct way to connect with potential customers. It's far more personal than social media posts, and it's less likely to be ignored than social media posts.
The email has always been a powerful channel for marketers because of how targeted it can be.
You can create segmented lists that reach your ideal buyers at the right time, in the right place, and with the right message.
Plus, studies show that email has higher conversion rates than even Facebook and Twitter combined.
You can communicate directly and personally with your audience.
You can send out newsletters to keep people up-to-date on everything you're doing. This can be part of your regular communication strategy, or it could be an occasional gift that keeps on giving (i.e., a monthly newsletter).
You can send out special offers, such as discounts or freebies exclusively to subscribers only.
It’s a great way to incentivize people who are already interested in your brand and product/services but perhaps aren't quite ready yet to make a purchase—and it's also an effective way for existing customers to stay updated on new products/services coming soon from you!
You can send out information about new releases from others within the same industry as yours; this helps build relationships between bloggers within any given field while also allowing each one involved more exposure through referrals from others who may not have heard about them before now!
Email is the most personal communication channel.
It's private, it's direct, and it's very easy to both send and receive.
On social media, people are more focused on broadcasting content than interacting with others.
It's important to use email because email opens up a lot more opportunities for you to build trust with your audience over time by providing them value through consistent engagement with their inboxes.
And that means you're more likely to see those subscribers purchase from you or recommend you in the future.
An email list allows you to reach out directly to your target audience and build a relationship with them.
You can use email to tailor your message specifically to the interests of those on your list.
This is great for building trust and creating a sense of community among people who are interested in what you have to offer, which will make them more likely to buy from you when the time comes.
So now you know why having an email list is so important for you, let's get started on building your own email list.
If you’re just starting out, Convertkit is a great tool for email marketing. It’s simple and easy to use, has lots of features, and comes with excellent customer service.
Convertkit is also a powerful tool for advanced users - all your subscribers are automatically tagged based on their actions which makes segmentation really easy.
For example, you could send different messages based on whether someone had purchased from your store or not - something that would be difficult with other tools!
Another cool feature is Auto-responders.
These are emails that automatically go out when someone subscribes to your list; they're perfect for introducing yourself or providing more information about what else they can expect from you over time.
Mailchimp is a marketing automation platform that helps you connect the dots between people and their products. You can send beautiful email newsletters, post-purchase follow-up emails, and targeted campaigns—all in one place.
Mailchimp's free plan includes up to 1,000 subscribers and 12,000 emails per month. It also offers affordable paid plans for serious marketers with more advanced needs.
Once you have selected your email marketing tool, next comes what you send to your email list.
Shorter emails are easier to read, less likely to be ignored, and less likely to get deleted. They can also be more effective at getting your message across.
I’ve found that short emails help me make a bigger impact on my readers than longer ones do.
When you have limited time or attention span, which most people do, your email must make its point quickly and neatly so you don’t lose your reader before they even learn what they need from your email.
You can use images to break up your text. A visual can help readers stay engaged, and a good image will also add visual interest to your content.
But don’t just slap on any old stock photo! You want something that is relevant to the topic of what you are writing about and who your audience is.
For example, if I wanted to share with my subscribers something that would be useful for them—a list of things they could do with their kids during the summer months especially if it was going to be blazing hot summer time. I would include an infographic showing some fun ideas for summer activities with kids
It’s important to remember that an email is a relationship tool, not a sales tool.
If you want your audience to engage with your content, be sure to make it useful, informative, and relevant. That way, readers will keep coming back for more!
It can take time for this process to pay off but if you stick with it long enough and make sure you are providing value, then eventually people will start noticing what you do best: providing information that helps them improve their lives!
So by now, you should have an idea of what to send your email list. Now let me share with your some tips on how to build an email list quickly.
There are a lot of ways you can build an email list, but the most effective one is using CTA buttons and forms.
CTA stands for “call-to-action” – it’s a button or link that encourages people to take action. This could be anything from clicking on a link, downloading content, signing up for your newsletter, or making an offline purchase.
You want to use CTAs that are relevant to your niche and encourage subscribers to sign up for your emails.
Offering giveaways and contests are a great way to get people to sign up for your emails. They can be as simple as a free ebook, or complex as sweepstakes.
You can use these offers to promote your products or services, but they also work well simply by themselves.
The people who take part in the giveaway are more likely to be interested in what you have to say because they already have an incentive.
Exit intent is a type of popup that appears when a visitor is about to leave your site. This can be used to encourage visitors to subscribe to your email list, offer discounts and incentives, or even provide a coupon code.
This means you don't have to wait until they're ready (or willing) to sign up—you can capture their attention right before they take off with an offer that's too good for them not to take advantage of.
Social proof is a psychological phenomenon that occurs when people are influenced by the actions of others. In other words, if you have a lot of people on your email list, new subscribers will likely want to join too.
When you use social proof in your marketing efforts, you're encouraging people to take action based on what other readers have done before them.
When you have a great product, it’s important to show off testimonials from happy customers. This will encourage others to buy from you and build trust with new visitors.
The same goes for the email list as well.
Imagine that someone has just landed on your email sign-up form for the first time. If they don’t know about you or how great it is being on your email list for their needs, they may be hesitant to sign up right away.
In order to convince them to sign up, you should showcase some of the positive responses left by your existing email readers. This will show them that there are other people who have had similar experiences and can benefit greatly from being on your list as well!
Maintain a consistent post cadence so your subscribers know what to expect from you.
If you do not have a regular schedule for posting content, this may be why many people are not opening your emails.
It is important that you maintain a regular posting schedule if you want people to keep on reading your emails and look forward to more posts from you in the future.
You can send targeted emails to different groups of customers based on their preferences or the products they recently bought or viewed. This is called segmentation.
Segmentation is all about dividing your audience into groups based on their interests, demographics, or behaviors. You can use segmentation to send targeted emails to different groups of customers, who may have different needs and interests.
For example, you might want to send a discount offer for someone who purchased one item but not another item in the same category.
You might want to send an email with a link for another product if someone has been browsing for it on the site but hasn’t yet made the purchase.
The final tactic is to always deliver on what you promise to your subscribers.
This is an important one because if you don’t deliver on what you promise, they will unsubscribe from your list and never trust your content again.
What does this mean? Well, if the subject line of an email is “My Top 5 Ways To Boost Traffic”, then make sure that there are actually five tips inside the email!
If it says “Get My Brand New Book: The ABCs Of SEO” and then it turns out that it’s only 2-3 pages long with no useful advice at all – well then that would be breaking trust with readers who signed up for the list because they wanted something valuable from you.
So make sure you are delivering exactly as promised every single time; whether it's a blog post or an email series.
I hope this guide has helped you understand how to build an email list and get started with it.
You should now be able to create something valuable for others, get them interested in what you have to offer, and sign up for your emails!