Pinterest is a great way to make your brand stand out and drive traffic to your blog. And with over 500 million users, it can be a powerful tool for marketers.
But in order to get the most out of this platform, you have to know how it works: from creating the perfect pin, keywords and descriptions included, to knowing when and where your audience is most active on the site.
In this post, we’ll walk through proven tactics for ranking at the top of Pinterest search results.
The first step to ranking on Pinterest is to use the right keywords.
The best way to do this is by creating an account and adding relevant hashtags to your pins. You can also add long-tail keywords (keywords with two or three words in them) and make sure that they're specific to your niche or post.
If you want people who are searching for something specific, then use those terms in the title of your pin as well as in its description field.
Long-tail keywords are more specific than short-tail keywords, which means they're a lot more effective in helping you rank for your desired search terms.
Longer tail keywords are also easier to rank for because they have less competition from other bloggers.
If you want to rank on Pinterest, your title should be descriptive and enticing. You want to use keywords that are relevant to your post so that it will show up in the search results when people are looking for those terms.
Keep it short and sweet, no need for super long titles!
Pinterest is a visual platform, so you want to make sure that you’re utilizing all the tools you can to get people interested in your pins. In order to rank at the top of the Pinterest search, you'll want to make sure that your title is clear and concise.
When you create a pin, the title and description are your first factors to rank higher on Pinterest. You want these to be descriptive and keyword-rich so that Pinterest can understand what your pin is about.
Make sure to use relevant keywords in the board's description as well, since this is also checked by Pinterest to get understand what your pin is all about.
Pin frequently, but not too often.
Pinning is an art that requires some trial and error. You want to find the right balance between posting enough pins to stay relevant but not so many that it becomes annoying for your followers.
Posting frequently and consistently is the best way to get your pins seen.
Posting regularly will help you build a following, as well as increase engagement with your followers. The more you post, the more likely it is that someone will stumble across one of your pins in their feed or search results.
However, don't go overboard: posting too much can annoy followers and make them unfollow you.
Try for at least one pin per day but try not to post more than three times per day. Your goal should be consistency over frequency!
If you're just starting out with Pinterest marketing and don't have any data yet, try experimenting with different schedules until one works best for your audience, and then stick with it!
To rank high on Pinterest is to pin your best stuff. You want to make sure that you're using only the most relevant and interesting content.
So don't put up anything that isn't good enough, it won't get any engagement or traffic from people who follow you. This means no old blog posts or boring videos!
The more relevant a pin is, the more likely someone will repin it. People are looking for things they can use in their own lives, so if yours doesn't fit into this category then there's no reason why anyone would share it with others.
Engagement is the key to success on Pinterest.
You can't just pin and hope for the best, you have to engage with other pinners and followers by responding to comments, repinning, liking, and commenting back.
You should also find people who are interested in the same things as you, follow them, and like and comment on their pins!
This will help build relationships with other Pinners which can lead to more repins from others who see your content as valuable enough to share with their followers. Which ultimately increases your exposure.
To rank on Pinterest, you need to build a following and connect with people who are experts in your niche.
Follow them: Find influencers in your industry by using the search bar or looking at their profile. Then follow them.
They will be notified that you've followed them and may decide to follow back!
If they don't, no worries—follow other experts in the same or similar industries until someone notices you and follows back.
Connect with them: After following an expert, send them a message asking for advice related to their area of expertise.
You can even ask if they would share your content if it's relevant and worth sharing. Don't spam these people though; just do this once for each expert after following them so that it doesn't seem like spam.
You must analyze your account regularly. If you don't, you won't know what's working and what isn't and why it is or isn't. By doing so you can actually use this to improve your own Pinterest strategy.
You can access this by clicking on the heart icon in your dashboard and then clicking "Analytics". The analytics tool allows you to see what's working and what's not, based on the number of clicks or repins a pin has received.
You can also use this data to determine which board or pins are getting the most traffic.
If you want to be successful on Pinterest, you need to understand the best time of day and week to pin.
You should pin when most people are on Pinterest because it will help you get more engagement from your audience.
To get an idea of the best time to pin, check your analytics and see when your blog is getting traffic from Pinterest, this is the time when your audience is interacting with your pin the most.
You can also check when other bloggers in your niche are pinning, but most weekends are likely going to be your best days for traffic.
Weekday mornings and early afternoons will receive less engagement due to the fact that most people do work during this time frame.
As you begin to create your board, make sure it's focused on one topic. You can have multiple boards for different topics and ideas, but only one per topic.
If you want to rank higher on Pinterest and attract more followers, keep your boards organized. Because when a new pin is added to any board, its success depends on the board it is pinned to also.
If all pins in that boards are high performing, chances are your new pins will also rank higher.
Keep these tips in mind as you set up your account, make sure that each of your boards is labeled clearly with a keyword or phrase that describes its best.
Another thing is your board cover image, which is the first thing that visitors see when they land on your profile. Make sure that it’s high-quality, eye-catching, and compelling.
If you follow these tips, you’ll be on your way to ranking higher and getting more social media shares for your blog posts.
The key thing to remember is to focus on quality over quantity! Don’t just post everything all at once without thinking about how it looks or if anyone will want to see it.
Make sure each piece of content is as good as possible before putting it out into the world so that people can enjoy reading what you have written!