If you’re looking for the best way to get more organic traffic, Pinterest is your best friend.
Pinterest is a great platform for bloggers and brands alike. It allows you to reach thousands of people with just one click!
It’s a social media platform that grew immensely in popularity over the past couple of years and continues to flourish today.
The site has over 450 million monthly active users, so if you want them to see your content and potentially share it across their own networks, you need to know how to increase organic traffic on Pinterest.
In this post, I'm going to share my best actionable tips that will help boost your blog traffic and also help build your brand awareness.
Pinterest is a social network that heavily favors recent posts, so pinning consistently is important to getting your content in front of more people.
But the importance of timing your pins can't be overstated: when you pin at peak hours, Pinterest will promote your content to its users who are most likely to engage with it, increasing the number of people who see and like it.
Pin during your audience's peak hours to get the most engagement.
There are certain times of day when you'll get more engagement on your pins, so it's important to know when those times are.
For example, if you're posting a recipe at lunchtime and you have an audience in New York City, then people are probably going to be eating a meal at around 1 pm-2 pm Eastern time.
If you post at 3 am Eastern time (or later) on a weekday or weekend morning, chances are there won't be much engagement because no one is at their computer looking for new content during this period.
So what’s the best time to schedule your pins? It's not fixed and varies from blogger to blogger and niche to niche.
To know what time you should pin, you can add Google analytics to your sites and check at what time you are getting traffic from Pinterest.
For me, Thursdays between 1 pm-8 pm have shown as having some of the highest engagement rates on Pinterest and then engagement drops off sharply across Fridays and weekends.
To drive more traffic from Pinterest to your blog, you should pin consistently and regularly. Also, schedule your pins strategically.
Be sure not just to schedule for one week in advance but also look forward about two weeks so that each post has enough time before it appears live on Pinterest
This is to make sure there aren't any hiccups as far as timing goes but also so that there isn't too much time between posts either.
Like any search engine or social media platform, your content will always major contributing factor toward your success.
Provide quality content that is helpful, useful, and fun. Make sure the content you share with your followers is relevant to their interests.
Ensure that you're creating engaging content that people want to see.
Make sure it's easy for readers to find and understand—and then use!
Also, relevancy is the key to getting more traffic, engagement, and conversions and also for Pinterest SEO.
In short, when you post content that is relevant to your audience, they are more likely to engage with the content and share it with others.
This can lead to higher rankings not only on Pinterest but in organic search results on Google and Bing as well for relevant keywords or phrases related to what you posted.
After all the time you've spent carefully curating your boards and pins, it's important not to forget about your audience.
Remember: To get more organic traffic from Pinterest, you need to engage with them.
This means responding to comments on your boards and pins, as well as using social media platforms like Facebook and Twitter to engage with people who have asked questions or shared content related to yours.
While it's important to pin regularly, you should also be analyzing your Pinterest analytics.
This way, you can take the data and use it to make improvements in the future.
Like I said before it's easy to see what's working for you by analyzing this data, you'll know which pins are getting more attention than others and be able to see who is engaging with those pins.
With this information, you can adjust the content on those boards so that it better reflects what people are looking for.
This will help ensure that all of your boards maintain high engagement rates over time.
Using group boards is a great way to collaborate with other bloggers.
You can get some great traffic from it and is also a great way to find new content ideas for your blog.
Pinterest is unique compared to other social networks because it provides a space for people with similar interests to come together and share content from the web.
This gives you access to an audience that already shares your interests, making it an ideal platform for sharing products, services, and articles.
If you’re looking for a new audience within your niche, joining group boards is one of the best ways to meet them online – even if they aren’t following you yet!
Group boards are also useful because they help you build relationships with influencers in your niche.
These connections will give you access to more followers in the long run because these influencers will promote any new pins that cater to their audience whether it's their own content or others.
We all know that Pinterest is a visual platform, so make sure you use great-quality images.
They should be relevant to the post, eye-catching, and of high resolution.
The best way to ensure this is to use image editing software like Photoshop.
You can also download free photo editings apps such as PicMonkey or Canva that allow you to edit photos on your phone or computer easily with just a few clicks of the mouse or screen taps.
Also when saving your images, make sure they fit within the size requirements recommended by Pinterest.
When you create a pin, add a description that makes it stand out from the others.
Your description should include keywords related to your content.
This will help Pinterest know what kind of pins you’re posting and help find them when people search on Pinterest.
Use a unique description. The more creative you are with your descriptions, the better chance your pins will be seen by users who are browsing through their feeds!
If a user is scrolling through their feed and sees something different or interesting, they will stop and read it!
Use a catchy or funny/cute/clever/unique/controversial title for each pin and make sure to use relevant hashtags.
Put yourself in the shoes of someone looking at what's trending—what would they consider interesting? What would they want to read?
If something catches their eye because it's got an interesting title like "The Best Pencil Drawing Ever" instead of just being called "Pencil Drawing" then chances are that people will click through!
The more consistent you can be with your branding across all social media platforms, the easier it will be for people to find and recognize you.
If you're using the same profile picture on multiple platforms, that's a good start.
Then, when someone sees your profile picture on one platform and clicks through to check out what else you're doing on other networks, they'll still recognize who they're dealing with.
The same goes for your content as well. Try to have a consistent theme across all your pin and boards as well.
You want people to know what they're seeing is coming from you, so make sure your logo is recognizable and consistent.
The more it looks like something you would wear on a shirt or hat, the better.
When you're getting started, it's important to research keywords and search terms.
To do this, use Google Keyword Planner, which will give you an idea of how many people are searching for your product or service every month.
You can also use a keyword tool like Keyword Eye to research the popularity of keywords in general.
Another way to find relevant search terms is through Pinterest itself: type them into their search bar!
If you see that there are trending topics or popular pins related to what you're selling on Pinterest, this means there's a good chance those same people will be interested in what you have to offer as well.
You should use bright, bold colors and a variety of fonts, not just one or two.
You should also vary the images you use—a mix of photography, illustrations, and collages will help make each board more visually appealing.
It's also important to consider the size and shape of the images you choose; don't put all of your photos in square frames or all your videos in landscape orientation!
Finally, consider how you arrange your boards on Pinterest so they are easy to navigate and so they look good.
If you want to make sure that people see your pins, you need to make sure they're being posted at the right time when your audience is most active.
The best way to do this is by scheduling them in advance.
Tailwind allows users to schedule posts for specific times and days of the week, so you can be sure that any pin goes up when there's a chance it will get the most visibility.
Pinterest is a great platform for driving traffic to your website, but it can be difficult if you don’t know the most effective ways to use it.
These tips will help you increase your Pinterest presence and grow your audience.
But keep in mind that it can take time for the effects of these changes to be seen on your account, so don't panic if it seems like nothing is working at first.
Just keep working hard, and eventually, all those hours spent on social media will pay off with a huge payoff!